If your anything like me, you already know that finding local businesses looking for a new IT support supplier is a complete pain in the ass.  

I know. I used to knock on doors, attend local BNI groups. Hell, I even used to pick up the phone and cold call.

Once every 3 or 4 months, I'd get a new MSP contract, but it was not an easy task balancing this along with everything else. 

I'd go far as to say finding new leads and contacts interested in our technology solutions was possibly the most challenging part of running an IT business.

What made this situation worse is that I had no clue where to start with "marketing" my IT business. I also had very little time and budget to allocate to any form of marketing.

It was an afterthought, and I used to scratch my head wondering why it was so damn hard to get local business owners to speak to me about their business and technology problems.

When I finally got to a sales meeting, 4 out of 5 quotes were ignored to make matters worse. After the initial meeting, those leads vanished like the data on a failed RAID array.

I was lost.

The final kick in the groin was the abundance of marketing avenues I could take. Where should I spend what little money I had?

Google AdWords, SEO, direct mail, radio ads, social media, telesales, or hire a marketing agency? Would any of these options result in more business, or was I throwing good money away?

Here's the point.  

When it comes to marketing, most MSPs & IT businesses are stuck in the past. 

Just like that one client you know still clinging on to Small Business Server - the one that only boots due to a sheer miracle of divine intervention. 

If you relate to the problems presenter here, we can help.