Marketing channels becomes saturated. The more businesses that start marketing using a specific technique the less effective it becomes.

A great example of this is email marketing. Inboxes are overloaded with mail – click-through rates have dropped consistently over the years.

When you are coming up with ideas on how to market you MSP always look at the underused or least talked about changes – these tend to be less saturated which makes them more effective.

Here are some ideas on how to market your IT support business in 2020:

Direct Mail

Possibly the least talked about but one of the most effective. What makes direct mail great is the fact that you can measure its effectiveness.

Newsletter

A quarterly newsletter mailed in the post to your prospects and existing clients is a great way to educate and entertain.

Online Events

Specifically webinars – these work well in the current climate – there are many topics you can include in a webinar – just make sure you are using software that can handle the registration of a webinar. Zoom is awesome for this as you can send out reminders 1 week, 1 day and 1 hour before the event takes place, automatically.

Referral Program

You may already be using word of mouth marketing with your existing clients but having an official referral program that rewards clients and business contacts in some way is an awesome way to stir up business.

 

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