If you are reading this, you might already know that having an active blog for your IT support business is super powerful.
Not only will it help get you seen in the search engines, but you can also educate your existing clients and potential customers about the value you add and how you differ from all of your competitors.
Of course, it's not just about having an active blog. You can use the same content across social media, emails, printed newsletters and even Facebook ads.
One post a week can lead to many website visitors. However, there's a big problem you might face that most managed service providers (MSPs) will agree with:
Time to sit down and write a blog post every single week.
Realistically you need at least one hour a week to write an engaging blog post. It's not just about the topic but also how the words captivate the reader to continue reading and click through to your website.
Over the last 14 years, I've actively written blog posts on a regular basis - helped over 200 MSPs achieve a level of content creation they would have otherwise not had.
This has left me with a lot of knowledge and experience about how to pump out regular, consistent content that engages the local business community and attracts "IT buyers" back to my client's websites.
I'm going to share with you a few helpful tactics, and as an added bonus, I've got a fantastic tool I'll share with you at the very end of this article that will help you automatically generate quality content.
Wireframe a problem and solution.
The hardest part about writing an IT support blog is not topics - there are endless topics - just dive into your helpdesk, and the last ten tickets can probably form the basis of an educational blog post.
The biggest problem is having a process that is simple to follow when writing. That's why I suggest you wireframe your blog post.
We do this for all the posts we provide at IT Rockstars, and it goes something like this:
Ask the question: Will this topic/post help potential customers?
To give you an example, most potential customers are usually CEO's and Small Business Owners. Do you think they care about what an SSD is and how to install one in their laptop?
No, they don't care.
What they do care about is how SSD's can help their workforce and staff work quicker and more efficiently. Think in terms of what business goals your technology solutions bring about.
The headline would read:
"This one computer component could change the trajectory of your business, here's why."
Speaking of headlines...
Once we've got over that hump, we then need to construct the blog post in a way that draws in the reader.
The very first thing we need to think about is what the headline will be. How can we entice our prospects over on LinkedIn to click through to read our article?
Jon Morrow has (Head Line Hacks), which is an excellent resource that can assist us in perfecting the ultimate headline. I use this anytime I'm stuck and want something that immediately draws in the reader.
Once the prospect has finally clicked and is ready to read your article, you need to deploy the APP formula at the very start of the post.
This stands for Agree, Promise, Preview.
Here's an example:
I'm sure you'll agree with me when I say that no matter how good your IT security is, phishing emails always seem to get through no matter what.
This is you agreeing on something with the reader - you will have them nodding their head which leads us onto the promise:
In this post, I am going to detail three powerful steps you can use to cut out 99% of phishing emails.
The promise here forms a bond and trust, enticing the reader to continue. We then follow up by giving some results in advance - our best information right from the start:
If you don't have time to read the whole article - remember this - making your staff aware of what a phishing email looks like and how to train them on how to spot suspicious URLs -is by far the best protection any small business owner has against cyber attacks.
The APP formula helps to engage the website visitor and draw them into the content - once you have got them to read the APP intro, they're committed, and the chances are high they'll read the rest of your post.
Finally, we come to actually writing the article. I have a simple process for this which is basically to list everything I want to talk about covering the topic.
This works really well as you'll never stumble and get stuck about what you need to write next to complete the article.
A little planning can go a long way.
For example, here's how I would put together a list for the cyber security post:
- APP Opener
- Most typical cyber security threats (most recent breaches)
- Tip 1: Spoof protection
- Tip 2: Working backup in case you are breached
- Tip 3: Educating Staff
- Close with a call to action.
Then it's just a case of filling in the blanks and delivering helpful content your prospects and reader can use in their own business.
The biggest issue you now face is probably is writing consistently (like every single week of the year)
That's precisely why we exist at IT Rockstars - we provide premium white-label content that follows the formula above.
Every month you'll be delivered four in-depth articles to help attract "IT Buyers", including access to our back catalogue of over 300 content items.
We found that even writing the content for our clients. They still don't have enough time to use the content - that's why we developed a tool that auto publishes articles weekly if your website runs on WordPress.
If you want access to the content and automated tools, I'm offering a one month trial of our service.
IT Rockstars Membership