The 1st position in the Google search results page only gets 33% of the clicks.
That means the majority of search traffic goes to other positions on the page.
What does this mean for you business, product or service? If you have a competitor with a similar offering you can leverage their branded search results.
In this video we demonstrate the first part of a two part SEO experiment where we attempt to brand jack a local IT company in Aberdeen (The Tech Force).
Here's the statistics on search engine ranking percentages:
What this means is that 66% of search traffic goes to the other 9 search result listings. This allows us (the competition) to highjack the first page or results for product names & brand names.
Hijacking your competitors keywords does take some grit and you have to be careful if your competitor has a trademark on the keyword your are targeting. Stay tuned for part two of this experiment where we check out the results.