I mentioned Chris back in my top 5 online marketing resources for MSPs last month. I know him best as the facebook ads guy for IT and MSP businesses.
I managed to grab an hour of his time to discuss why if you’re doing any type of marketing activity on Facebook in 2018 you really do need to start paying for sponsored ads otherwise you are just wasting your time.
I personally have attempted to stop all facebook activity mainly because organic reach is now extremely limited if you are a using a business page. Chris comes up with some very good points about why Facebook is pay to play and definitely still worth focusing on.