3 Things Stopping You Growing Your IT Business

By Scott Millar •  Updated: 03/25/22 •  4 min read

IT Rockstars delivers a practical guide that will allow you to implement a sales and marketing strategy to deliver results for your managed IT service or cyber security business.

You will learn three unusual truths about marketing and growing your IT business.

These truths you may already know but are unaware of just how important they are to the success of your technology business.

We will dive deep into untold stories of how these truths will change the future success of your business and your own life.

Your business will have guaranteed growth if you accept these truths and beliefs.

We will start by looking at your current situation.

Which tech business owner are you?

Owner Number One - Shiny objects

Confessing bad habits is easy - we've all been there. 

We are all susceptible. 

That new sales or marketing service - you got to try it. That new tactic or tool promises the world.  

You invest your time and money in working the process only to see little results - the promised "business growth" if you do this one thing fails to work.

Direct mail, list buying, automated blog posts, LinkedIn spamming, Google Ads, email marketing - you've tried them all and have very little to show in the form of "leads".

Heck, you may have even paid for a lead gen service marketing agency or been sold an automation platform that promises the world. Only for it to fall flat on its face with no traction.

No leads, no sales.

If this is you, I can feel your pain.

Owner Number Two - Overwhelmed

This is similar to bucket one, but usually, it's the nimble MSPs* or those just starting—limited time to market and sell their services. 

No idea where to start first. SEO, video marketing, developing the perfect website, what comes first? What marketing tactic works?

You have no time, and there's no money or budget even to try some of those shiny objects.

You do a little bit of everything, and nothing works because you don't have the time.

Your too busy working in the business instead of on the business. This is a cliche that is true for many.

Can you relate?

Owner Number Three - Hired and Fired

The business is doing great, and you have finally come to terms with the fact that you will have to hire either a dedicated sales or marketing person.

Their remit is simple to generate leads that turn into sales.

Your recruitment process is finely tuned for engineers, but when it comes to sales or marketing, you realise you have to apply a different strategy.

Finally, you find your ideal candidate - six months into the job, you start to question the hire - the results are not there. There's been a flurry of activity from a marketing perspective, but little to no leads have been generated.

The salesperson complains that there's no marketing or leads - you expect them to generate their business on their own just like you've done.

There are different flavours, but the results tend to be the same - a series of hires then fires.  

When it comes to sales and marketing, you conclude you're the only one that can grow the business, and you're going to double down. 

The biggest problem here comes back to your time and ability to scale.

I often see established MSPs like this treading water for years with no future growth but instead a comfortable plateau they can't escape.

There will be outliers to these three personas, but most if not all face a similar issue - whatever marketing you've tried, it's not worked, and generating leads are, as an IT business, one of the most significant pain points you suffer from.

If this is you, then I can relate as I've been there and experienced as both an MSP owner and working with many other MSPs in the past.

Scott Millar

Founder of IT Rockstars, Scott has helped over 300 MSPs & IT service businesses transform their marketing and position them as the local technology leaders in their area.